Blueprint: Martha’s New Home Rag

by Alex Stenback on November 23, 2005

Martha Stewart Company to launch new mag catering to first-time homeowners.  Dubbed "Blueprint":

“…this is a magazine that’s being devoted to young adults, 30-somethings, pertaining to purchase and ownership of their first homes.” “The basic concept is a shelter magazine that is skewing younger, that’s written for younger readers than the typical shelter magazines,”…“I didn’t get a This Old House feel.”

Looks like all of that time spent appointing "smaller" living quarters may just pay off for Martha.
· Martha Stewart to Launch Blueprint Magazine in May [AdAge]
· Martha Unveils a Mag We Might Read, Damn Her [gawker]

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