Blind Media Tease: Real Estate Radio?

by Alex Stenback on December 21, 2005

MicThose with an ear to the ground in our local market may have heard some chatter about a new real estate/finance/personal wealth radio show set to hit the airwaves shortly after the first of the year.  Though we’ve yet to confirm all the juicy details, we can report that this is going to happen, and it looks like the show will be a once-weekly, two-hour affair.  We’ll follow this as it develops…

This is good news for the real estate obessives among us, who’ll surely tune in, but we wonder what topics or features (informed readers that you are) would have you tuning in (or downloading) a real estate radio show?

{ 10 comments… read them below or add one }

Editor December 21, 2005 at 2:34 pm

Full disclosure – some of those involved may be listening in. And by “may be” we mean “definitely are.”

lindy December 22, 2005 at 10:55 am

there is already a real estate show on fm107.

Editor December 22, 2005 at 11:06 am

Yes, Real Estate “Gab.” This is a new show, different station, and presumably different format – the Gab promo on the site makes it look like coffee talk for women in real estate. Anyone ever listened to this? How is it?

Ed Kohler December 22, 2005 at 1:35 pm

I hope it isn’t premature to say congratulations. I’m looking forward to listening in. Do you happen to know if there will be a podcast available?

Editor December 22, 2005 at 1:41 pm

That’s jumping the gun a bit Ed. – congrats would have to be aimed elsewhere. But in any case, I think a radio show without a widely distributed, freely available podcast would be missing the boat.

Steve G. December 22, 2005 at 1:53 pm

(Rats, I too was hoping it was going to be “BtM Radio.”)

Well, besides the likely-inevitable Q&A with callers, I’d love to hear some case studies (names changed to protect the innocent, etc.) and analysis of what the buyers/sellers/agents did right and/or wrong.

Interviews with local realtors, especially regarding their area of expertise — geographic or otherwise — would be interesting to me.

Suggestions on what to do (and what not to do) as far as spending money to upgrade a house before sale would be interesting as well. (Although that might be limited enough to be a blog post instead!)

Brett Ellis December 23, 2005 at 2:28 am

We produce a weekly real estate radio show in SW Florida on AM 1240 WINK and AM 1270 WNOG It is broadcast over the Internet at http://www.water.net/EllisRadio/audioplayer.asp?filename=EllisRadioShow-050101.wma&dw=http://www.water.net/EllisRadio/index.shtml

Is it enough to be online or should it also be Podcast?

Editor December 23, 2005 at 4:37 am

Brett – I’d highly recommend a podcast as well – there’s a lot of reasons for this, but one of them is that you can syndicate podcasts in the same way you syndicate individual blog posts and make them much more widely available. An even better reason is that unlike a blog post, which people can scan through quickly to glean the info they want, listening to a radio show is a linear event. One must push play and listen to the whole thing, in order. Attention spans being what they are, you’ve got to give people the ability to rip the audio and listen to it whenever they want.

Editor December 23, 2005 at 7:54 am

Steve – Agreed. Audience interaction is a key facet to any good radio, or blog for that matter – with few exceptions nobody wants to just listen to “experts” bloviate on a particlular topic. SNORE.

Case studies would be good, as well as information/examples on how to negotiate with realtors and mortgage bankers – most people don’t understand how to do this, and it would really improve their overall real estate experience if they could take a little more control of the process by understanding what exactly is negotiable, what is not, and what constitutes a “good deal.”

Erica December 30, 2005 at 9:08 am

I’ve listened to that Real Estate Gab show on occasion. I usually turn it off after about 20 minutes. I think your “coffee talk” characterization is right on. Plus, as a non-homeowner, I feel like they spend a lot more time focusing on people who clearly have plenty of money to spend on a home, and not so much on someone looking to get into one for the first time.

And they spend a ridiculous amount of time pimping their own services. Which I suppose is good marketing if you have access to the airwaves like that. But it’s not the same as what I would expect from you, for example, which is not just your work, but also your perspective and commentary. Or maybe I just have more respect for the blog medium than for their radio show.

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