MLS to Realtors: Get Your Own Acronym

by Alex Stenback on March 23, 2006

Thanks to a reader tip, we learned today that the regional MLS board has now banned the terms "Multiple Listing Service" and "MLS" in "company names, web addresses, web domain names and URLs."  Apparently those crazy Realtors (god love ‘em) were getting a little loose with their usage of those terms, and the board was forced to take action to protect the semantic purity of the acronym, or the brand, or something.

They explain with a few examples of improper use:

Creating a company name…that contains  "multiple listing service" or "MLS," such as TwinCitiesMLS. Using "multiple listing service" or "MLS" in your Web site domain/URL such as www.AcmeRealtyMLS.com or www.AcmeRealty.com/MLSlistings/ Making a statement on any Web page implying that the Web site visitor is searching the actual MLS database, such as "Search the MLS" or "Access RMLS/NorthstarMLS."

Hmmmm. Anyone see any language that states domains that sound like MLS are off limits? Neither did we.  So, we’d like to announce that the following domains are now for sale (and yes, we own them): www.emeless.net, www.emelessearch.com, and www.emelessmn.com.

Hey, it worked for Eminem.

{ 5 comments… read them below or add one }

TaulPaul March 23, 2006 at 7:28 pm

see: “Realtors leave MLS services in droves, and move over to Google Base”. It was nice knowin’ ya Mr. MLS.

Phil Leto March 23, 2006 at 8:57 pm

I’m surprised the NAR hasn’t taken down the NRA for being to “similar.”

Todd Carpenter March 24, 2006 at 2:45 am

Best posts in weeks Alex. LOL!

derrik March 24, 2006 at 11:37 am

there goes my whole marketing strategy. anyone hiring?

Marlow Harris April 25, 2006 at 2:37 am

I thought our state MLS, the Northwest Multiple Listing service (NWMLS) was the only one doing this, but I guess it’s spreading nationwide. Any member of the NWMLS caught using the term “MLS” on their website or saying or even implying that one can “Search the entire MLS on this site!” can have their IDX feeds pulled and be fined by the NWMLS.

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